What a website audit actually checks

The lead you never see

A customer finds you on Instagram or Google and opens your site on mobile data. The page takes its time. They look for a WhatsApp button — nothing. They look for Arabic — nothing. They do not complain; they message a competitor instead. From your office, on fast Wi-Fi and a big screen, the site looks fine — which is exactly why these problems survive for years. An audit looks from the outside: your site as a customer on a phone sees it, and as a search engine sees it.

The six lenses Kashif runs

Kashif — كاشف, Arabic for “the one that reveals” — is the audit engine we built at BottleTech. It examines a site from six angles:

• Speed: how long pages take to load on a phone, measured with Google’s own PageSpeed data — never estimated.
• SEO: page titles, meta descriptions, one clear H1 per page, sitemap.xml, robots.txt, and the schema markup that tells Google who and where you are.
• AI-answer readiness: whether ChatGPT or Gemini can find and cite you when a customer asks for what you sell. More on this below.
• UX: screenshots of your key pages, reviewed for clarity and mobile usability.
• Brand consistency: one business name spelled the same way everywhere, and whether the site speaks Arabic where your customers do.
• Conversion: can a visitor call you or open WhatsApp in one tap, and do your social links point at real, matching profiles?

Every finding carries its evidence — the exact page, tag, or measurement behind it. And when something cannot be measured, the report says “not measured”. It never guesses.

AI answers are the new front door

Customers increasingly ask ChatGPT or Gemini for a supplier before they open Google, and those answers are assembled from website content and structured data. Kashif checks the basics that put you in the running: at least one page that answers real customer questions in enough depth (300+ words), FAQ and Service schema, and a business name written the same way across your site and social profiles. None of this is exotic. Most sites we scan are a handful of fixes away — but a site the AI cannot read is simply absent from the answer.

The quick scan vs. the full teardown

The free scan on our audit page is instant: enter your URL and in about a minute you get scores on the fundamentals — speed, findability, contactability. The full teardown is deeper work. The engine crawls up to eight pages of your site — politely, respecting robots.txt — measures mobile and desktop speed, reviews screenshots, and can compare you with a competitor you name. Our team turns that into a short written brief plus a detailed report of what to fix first and why. We never send the detailed report cold — it is the agenda for a meeting where we walk through it with you.

After the scan — and what it cannot tell you

If you want the full teardown, we follow up on WhatsApp, prepare the report, and book a short call to go through it. And honestly: a scan is a starting point, not a strategy. It cannot see your sales numbers, your margins, or the customer conversations living in your staff's personal phones. Deciding what to fix first — and whether the fix is a page edit, a rebuild, or an automation — takes a human look at your whole business. That is what the 30-minute audit is for.

Common questions